Immersive digital twins from Matterport and Superyacht Creative accelerate sales of high-end superyachts
SUNNYVALE, Calif., September 02, 2021 (GLOBE NEWSWIRE) – Matterport, Inc. (Nasdaq: MTTR), the leading spatial data company driving the digital transformation of the built world, has been adopted by the creative agency Superyacht Creative to create Matterport 3D experiences for the luxury superyacht industry, delivering large-scale photorealistic digital replicas of premium ships through design, build and completion. Superyacht Creative supplies Matterport to builders and owners of superyachts, who sell ships faster.
“As the traditionally offline superyacht industry turns to digital offerings, Matterport is emerging as a preferred solution for documenting and presenting superyachts,” said Richard Taranto, Creative Director at Superyacht Creative. “It has also proven to be a valuable sales tool, prompting buyers to complete their purchases faster. Customers love having a live check-in plan that they can share remotely, and successful superyacht companies will be the ones to take advantage of this highly photorealistic, innovative and easy-to-use technology. The benefits for the luxury superyacht industry are considerable, ”he added.
Check out a digital twin produced by Superyacht Creative here: https://my.matterport.com/show/?m=R4maXx2VDnL
By using Matterport, Superyacht Creative’s high-end luxury superyacht customers increased their visibility and sales opportunities, with one superyacht builder shifting its entire inventory amid increased demand for superyachts, that Matterport’s digital twins have made it easier for buyers to view. As the market evolves, Superyacht Creative customers are using Matterport to identify and respond more quickly to growing demand from fast-paced potential buyers, with more numbers committing to buy or charter on a first visit. in person. This has improved operational efficiency related to disinfection regulations for Superyacht Creative customers. Additionally, Superyacht Creative customers have discovered downstream value, including using Matterport for insurance documentation and digitizing other assets.
Superyacht Creative is also using Matterport to provide customers with more engaging experiences for potential buyers, who are increasingly looking for digital solutions to streamline the process. Using Matterport’s highlight coils, viewers can gain a full contextual understanding of a superyacht, visualize the vessel’s layout and flow and how the spaces fit together, as well as the fit, finish and materials. , and access precise dimensions to better understand comfort and occupancy. The bespoke nature of the solution provides an advanced level of luxury and authenticity that has accelerated purchasing decisions.
By including the Matterport 3D digital twins as part of a more comprehensive promotional offering, Superyacht Creative enables customers to better market their vessels and gain a competitive advantage. For example, Superyacht Creative recently created a virtual boat show for one of its clients who then sold all of their stock, as virtual tours allow buyers to see the space as if they were on board.
“Matterport is increasingly sought after not only in real estate, but also in the built world, including yachting, as a means of increasing sales, reducing time to market and increasing l ‘operational efficiency,’ said JD Fay, CFO of Matterport. “With the Matterport 3D digital twins, our superyacht customers can assimilate a full experience in a way that photos simply cannot. Matterport enables Superyacht Creative to provide a complete production package and leverage Matterport to help its customers promote assets that set them apart from others in the market.
About Superyacht Creative
Superyacht Creative is a boutique agency providing all kinds of creative services to the global superyacht industry, from photography, film and digital services to content creation, graphic design and social media.
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our revolutionary spatial data platform turns buildings into data to make spaces more valuable and accessible. Millions of buildings in more than 170 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle, from planning, construction and operations to documentation, evaluation and marketing. Learn more about Matterport.com and browse a digital twins gallery.
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