Oliver – the only company in the world to exclusively design, build and manage in-house agencies and marketing ecosystems for brands – has rehired Alistair Vines. In response to brands’ growing need for enterprise-level marketing solutions, Vines “returns home” to Oliver after a stint at MediaMonks. He will be responsible for unlocking greater value for brands through data, technology, digital and their internal marketing operations.
Vines laid the foundation for his career at Oliver between 2011 and 2018 as the new Global Sales Director. He returns to the leading internal solutions provider as senior vice president of group solutions after two years at MediaMonks, where he served as vice president of growth and was responsible for securing major new accounts spanning corporate consumer goods, automotive, luxury retail and entertainment. .
In his new role at Oliver, Vines will combine data, technology and creative expertise from across Oliver’s network ~ including Dare, Adjust Your Set and Aylesworth Fleming (The Inside Ideas Group) as well as the parent company of Oliver. ‘Oliver, You & Mr Jones, the first Brandtech ™ group. His team will help accelerate brands’ marketing capacity by combining people, processes and technology and creating dedicated and tailor-made internal ecosystems.
Vines will report to Matt Baldwin, Oliver’s Managing Director for the EMEA region. Baldwin said: “Alistair is a rare breed. He is an expert in customizing integrated marketing solutions for the complex business challenges of today and tomorrow, while bringing back control, reducing overall spend and increasing the efficiency of brand marketing production. This is exactly what brands come to Oliver for. We are very happy to welcome him to our home and wish him good luck in this exciting role.
Vines said: “I have proudly watched Oliver grow, prosper and silence naysayers over the past decade. I think our proposal is the only viable way for global brands to increase their efficiency at scale today. By combining brandtech with Oliver’s pioneering in-house agency model, we create deep partnerships that deliver lasting and ongoing benefits to clients. It goes without saying that I am happy to be back.
Oliver has contributed to the growth, brand awareness and purpose of over 250 clients in 46 countries. Recently, it was ranked # 1 in Adweek’s Fastest Growing List (US), # 40 in Sunday Times Best Companies to Work For (UK) and named Digital Network. of the Year (EMEA) from Campaign.
Vines’ role begins with immediate effect.